Why should you use QR Codes?
Variable QR code marketing on direct mail enables casinos to direct players to their Progressive Web App/Online Player portal, facilitating offer access, contact information submission, and paperless registration, while also quantifying the effectiveness of mail runs versus digital communications. Here are our top 5 reasons you should be using QR codes:
- QR codes offer a convenient and cost-effective way for customers to access promotions, offers, and information by scanning them with their smartphones.
- QR codes trackable analytics that help casinos optimize their marketing strategies and target specific audiences.
- QR codes support contactless experience, reducing physical touchpoints and enhancing safety measures.
- QR codes enhance the customer experience by offering interactive and personalized content, as well as exclusive offers.
- QR codes drive engagement and satisfaction among customers.