| Web Based Portal System | Mobile Phone Application | |
|---|---|---|
| Cost | $2,000 to $6000 | $20,000 to $100,000 |
| Develoment time | 3 to 6 weeks | 6 months to a year |
| Required User Installation | Lays in wait for every player to log in with card numbers | Only available to players that load the application |
| Saves direct mail cost | Only Casino Mail Online has paperless registration programs | No |
| User Display Inteface | Works on all devices | Only works on Mobile devices |
| Length of vendor relationship | Month-to Month Minimal investment- no contract | Long term obligation due to large investment |
| Player / User friendliness | Mobile format works on computers and mobile devices | Only works for users that load the application on their device |
| Malleability | Easy to make changes | Changes may require approvals from I store and Google play |
| API compatability | Full Capability | Full Capability |
| Captures Cell opt-ins | Yes | No |
| Captures e-mail addresses | Yes | No |
